Rules of
Empathy
The Courage to Care
We live in a time that values speed, output, and performance.
But in the rush to achieve, we often lose sight of what makes us human: empathy.
The Rules of Empathy by Babajide Olowookere is a collection of 60 clear, thought-provoking rules that invite you to pause, reflect, and reconnect.
You can now order Rules of Empathy from your favourite online bookstore. Whether you prefer Amazon, Waterstones, or other major retailers, the book is available in paperback
Empathy is the quiet strength to pause before reacting, to listen when it’s uncomfortable, and to show care even when there’s nothing in it for you.
Each rule is practical and deeply personal, a reminder of how to:
- Listen without trying to fix everything
- Set boundaries with compassion
- Lead with humanity, not ego
- Care when it’s inconvenient
- Build trust through presence, not performance
Whether you lead teams, raise families, or want to be more human in how you show up every day, this book offers a mirror, not a manual.
“Empathy isn’t a skill we learn once. It’s one we practise every day.” — The Rules of Empathy
- 60 timeless reflections drawn from real experiences
- Warm, simple language, no jargon, no filler
- Designed for everyday reading, reflection, and self-growth
Each rule gives you something you can use at home, at work, and in the quiet space between the two.
You don’t have to fix everything. You have to care, honestly, quietly, and without wanting anything in return.
Babajide Olowookere is the Digital Marketing and Strategy Lead at The Astute Group, a brand and marketing company. Babajide bridges the gap between strategy and execution. He takes big ideas, shapes them into clear plans, and leads teams (including external collaborators) to deliver results consistently, creatively, and measurably.
His work spans branding, marketing, and communication, always centred on one thing: people.
He lives with his family in the United Kingdom, where he continues to write, mentor, and help teams and brands lead with care, clarity, and empathy.
Explore the Rules of Empathy Podcast, 20 reflective episodes on how empathy shapes how we lead, love, and listen.
Coming Soon! Stay tuned.
For reflections, podcast updates, and more.
For project inquiries only:
babajide@jidedci.com